Original Ptolomeo - h 215 797490 192x192 0751 ptwx215 1
Original Ptolomeo - h 215 1 797491 192x192 0751 ptwx215 2
Original Ptolomeo - h 215 2 797492 192x192 0751 ptolomeo white detail
Original Ptolomeo - h 215 3 797493 192x192 0751 ptolomeo

Original Ptolomeo - h 215

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Storage - Shelving - design Bruno Rainaldi

€ 925,00

Available

Vertical free-standing steel bookcase, glossy white finish for column and shelves, stainless steel base engraved with the designer’s signature.
Awarded with the 2004 Compasso d’Oro, an icon of contemporary design, Original Ptolomeo doesn’t require presentations: essential, revolutionary, innovative, as sudden as an intuition and as surprising as its success.
Transforming a pile of books into a design object: the idea it stems from is as simple as ingenious. The outcome is a steel column to which thin shelves, also in steel, are attached. The shelves gradually disappear as the column is filled with books. When it is full, Original Ptolomeo becomes totally imperceptible and it appears as if the books are standing up on their own.
The white version with stainless base is the triumph of charme, refined white counterposes bold stainless steel. Fine, slight and tall, it takes up little room and it helps you in any room of your home.
It is perfect everywhere and there’s no context in which he is not at ease.
Available in various finishes (white, stainless steel but also black or corten effect), it is realized in three sizes to meet the needs of any book lover.

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Bruno Rainaldi
Designer

Bruno Rainaldi

Bruno Rainaldi was born in Milan in 1952. His training was hands-on, having started at a young age to work in design communication. In his early years in Milan he managed the first High-Tech emporium in Corso di Porta Ticinese, moving on to work first alongside Maddalena De Padova in the historical showroom in Corso Venezia and then with Enrico Baleri as partner in Baleri & Associati, where he was in charge of defining communication strategies for design companies and stores. His beginnings as an autodidact encouraged him in later life to ironically and anti-celebratively define himself as a “street designer” and his style as “chaotically rigorous”.

In the mid-1980s he founded Studio Rari – of which he became the soul and creative director. He also started working as art director with some of the top Italian design companies, leading his name to be associated, amongst others, with Alivar, Casprini, MDF Italia, Mussi Italy, Sintesi, Slamp, Terzani. His encounter, in those same years, with the Ciatti family marked the beginning of an important personal and artistic alliance, that led to the establishment first of CCR and then of Opinion Ciatti.

In the early 2000s, his career took a turn towards the world of design. In 2002, together with Marta Giardini, he founded ENTRATALIBERA, a very special space in the heart of Milan dedicated to design and design culture, sales and encounters. At the same time, his focus shifted to studying and creating objects, furnishing accessories and lamps, where the expertise gained over the years in this sector mingled with design inventions.

Amongst the numerous pieced designed there is the Ptolomeo bookshelf, for which, in 2004, he was awarded the Compasso d’Oro. In 2006, together with the very young Lapo Ciatti, who had just entered the family business, he founded Opinion Ciatti, of which Bruno Rainaldi was President, partner and art director.

He passed away prematurely in February 2011.