Original Ptolomeo - h 160 784048 192x192 0751 product 240069 1
Original Ptolomeo - h 160 1 784049 192x192 0751 product 240069 2
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Original Ptolomeo - h 160

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Storage - Shelving - design Bruno Rainaldi

€ 874,00

Vertical free standing steel bookcase, glossy white finish. Base engraved with the designer’s signature.
Original Ptolomeo is the free-standing bookcase that doesn’t require any further presentation: it is simple, revolutionary, innovative, as sudden as an intuition and as surprising as its success.
Designed by Bruno Rainaldi, it stems from an idea that is as simple as it is ingenious, i.e. transforming a pile of books into a design object. Free-standing, it shows indeed itself as a simple steel column to which thin shelves, also in steel, are attached. The shelves gradually disappear as the column is filled with books. When it is full, Original Ptolomeo becomes totally imperceptible and it appears as if the books are standing up on their own.
Awarded with the 2004 Compasso d’Oro, soon became an icon of contemporary design, Original Ptolomeo is a container that hides its shape to enhance its content, eliminating the “superfluous” to highlight the essential, namely the books.
Available in three different heights, Original Ptolomeo rests on a solid base suitably studied to ensure its full stability.
The white version is the triumph of elegance. Fine and slight, it takes up little room and it furnishes any room with its descreet presence. It is perfect everywhere and it suits well any context.
Original Ptolomeo is also black, stainless steel and corten effect…discover all the finishes!

Code: PTWW160
Dimension: cm 35x35, h 160
Material: steel
Finish: white
Weight: kg 23
Volume: m3 0,149
Note: capacity approx. 70 volumes. Every shelf can carry up max 2 kg.

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Bruno Rainaldi
Designer

Bruno Rainaldi

Bruno Rainaldi was born in Milan in 1952. His training was hands-on, having started at a young age to work in design communication. In his early years in Milan he managed the first High-Tech emporium in Corso di Porta Ticinese, moving on to work first alongside Maddalena De Padova in the historical showroom in Corso Venezia and then with Enrico Baleri as partner in Baleri & Associati, where he was in charge of defining communication strategies for design companies and stores. His beginnings as an autodidact encouraged him in later life to ironically and anti-celebratively define himself as a “street designer” and his style as “chaotically rigorous”.

In the mid-1980s he founded Studio Rari – of which he became the soul and creative director. He also started working as art director with some of the top Italian design companies, leading his name to be associated, amongst others, with Alivar, Casprini, MDF Italia, Mussi Italy, Sintesi, Slamp, Terzani. His encounter, in those same years, with the Ciatti family marked the beginning of an important personal and artistic alliance, that led to the establishment first of CCR and then of Opinion Ciatti.

In the early 2000s, his career took a turn towards the world of design. In 2002, together with Marta Giardini, he founded ENTRATALIBERA, a very special space in the heart of Milan dedicated to design and design culture, sales and encounters. At the same time, his focus shifted to studying and creating objects, furnishing accessories and lamps, where the expertise gained over the years in this sector mingled with design inventions.

Amongst the numerous pieced designed there is the Ptolomeo bookshelf, for which, in 2004, he was awarded the Compasso d’Oro. In 2006, together with the very young Lapo Ciatti, who had just entered the family business, he founded Opinion Ciatti, of which Bruno Rainaldi was President, partner and art director.

He passed away prematurely in February 2011.