Ptolomeo Red - h 160 759747 192x192 0751 ptred160 1
Ptolomeo Red - h 160 1 759748 192x192 0751 ptred160 2
Ptolomeo Red - h 160 2 759749 192x192 0751 ptred160 3

Ptolomeo Red - h 160

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Storage - Shelving - design Bruno Rainaldi

€ 874,00


Vertical free-standing bookcase in red RAL 3020 lacquered metal, autographed on its base with the designer's signature. Ptolomeo Red is the exclusive special edition available only on of Original Ptolomeo, winner of the 2004 Compasso d'Oro, icon of contemporary design. Ptolomeo Red was born not go unnoticed, with its bold character given by that "touch of red" of the base on which a pile of books, so high to mock the law of gravity, fluctuates. Ptolomeo Red is made exactly as Original Ptolomeo; the bookcase is a simple steel column to which thin shelves, also in steel, are attached. The shelves gradually disappear as the column is filled with books. When it is full subverting the common rules, it seems to disapper highlighting the essential, namely the books.

Code: PTRED160
Dimension: cm 35x35, h 160
Material: steel
Finish: red
Weight: kg 24
Volume: m3 0,28
Note: capacity approx. 70 volumes. Every shelf can carry up max 2 kg.

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Bruno Rainaldi

Bruno Rainaldi

Bruno Rainaldi was born in Milan in 1952. His training was hands-on, having started at a young age to work in design communication. In his early years in Milan he managed the first High-Tech emporium in Corso di Porta Ticinese, moving on to work first alongside Maddalena De Padova in the historical showroom in Corso Venezia and then with Enrico Baleri as partner in Baleri & Associati, where he was in charge of defining communication strategies for design companies and stores. His beginnings as an autodidact encouraged him in later life to ironically and anti-celebratively define himself as a “street designer” and his style as “chaotically rigorous”.

In the mid-1980s he founded Studio Rari – of which he became the soul and creative director. He also started working as art director with some of the top Italian design companies, leading his name to be associated, amongst others, with Alivar, Casprini, MDF Italia, Mussi Italy, Sintesi, Slamp, Terzani. His encounter, in those same years, with the Ciatti family marked the beginning of an important personal and artistic alliance, that led to the establishment first of CCR and then of Opinion Ciatti.

In the early 2000s, his career took a turn towards the world of design. In 2002, together with Marta Giardini, he founded ENTRATALIBERA, a very special space in the heart of Milan dedicated to design and design culture, sales and encounters. At the same time, his focus shifted to studying and creating objects, furnishing accessories and lamps, where the expertise gained over the years in this sector mingled with design inventions.

Amongst the numerous pieced designed there is the Ptolomeo bookshelf, for which, in 2004, he was awarded the Compasso d’Oro. In 2006, together with the very young Lapo Ciatti, who had just entered the family business, he founded Opinion Ciatti, of which Bruno Rainaldi was President, partner and art director.

He passed away prematurely in February 2011.